portfolio
POZNAŃ CITY HALL
POZNAŃ CITY HALL
Faces wrinkled
by kindness
Charity workers - they are the heroes of everyday, making the world a better place with even the slightest gestures. The contest for Charity Worker of the Year in Poznań is one of a very few opportunities to appreciate their work. Therefore it needs a special setting.
Customer
POZNAŃ CITY HALL
Scope
strategy | creation | video production | PR service | social media content
When
2017

BRIEF/THE CHALLENGE

Little is said about charity workers and they feel good about it — they don’t seek attention or gratitude. How to make people from Poznań look closer at charity workers’ role in society and encourage them to appreciate the mission of those volunteers by voting in Poznań Charity Worker of The Year contest? 

IDEA

Charity comes from kindness and brings happiness. Not only to those, who receive help but also to the helpers. According to studies charity works increase the level of life satisfaction and reduce the feeling of loneliness. Positive „side effects” of such happiness excess are mimic wrinkles. Therefore we called the charity workers „faces wrinkled by kindness”. 

EXECUTION/ACTIVITY

We organised photo session with charity workers.

During the session we took atmospheric photos focused on all the kind deeds that wrinkled the faces of our heroes — charity workers. The graphic material with their faces was then presented in public space and in Social Media. Campaign was promoted by a video with charity workers/actor – Michał Grudziński. 

WWW

SOCIAL MEDIA



Top