How to spread the word about an outstanding offer for a bank account, in a way that won’t drown in a sea of competitive offers?
How to spread the word about an outstanding offer for a bank account, in a way that won’t drown in a sea of competitive offers?
An offer so simple that even a child would understand.
Our little actor understood the offer for a penny in a no-time. But was it for director or because it was really so simple? Everybody that worked with kids know that they set the rules on a set. And, in such case, this is how it should be. Cooperation between actors and a crew, great atmosphere and huge care for comfort of the little one, all combined together, have given a great effect.
The spot could be seen in countrywide TV stations, cinemas and Social Media.
A dad listen to his daughter and opened an account „for a penny”. Along with him tens of thousands of people did the same. Bank has surpassed the sales plans for over a dozen percent.