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SGB BANK SPÓŁDZIELCZY
SGB BANK SPÓŁDZIELCZY
Discover the value of a penny
One penny. Not worth much in everyday living. It’s good to dwell on its worth from time to time, and the most interesting way to do so is by taking a child perspective. Such approach was chosen by SGB Bank Spółdzielczy and we have been trusted with execution.
Customer
SGB BANK SPÓŁDZIELCZY
Scope
video production
When
2017

BRIEF/THE CHALLENGE

How to spread the word about an outstanding offer for a bank account, in a way that won’t drown in a sea of competitive offers? 

EXECUTION/ACTIVITIY

An offer so simple that even a child would understand.

Our little actor understood the offer for a penny in a no-time. But was it for director or because it was really so simple? Everybody that worked with kids know that they set the rules on a set. And, in such case, this is how it should be. Cooperation between actors and a crew, great atmosphere and huge care for comfort of the little one, all combined together, have given a great effect.
The spot could be seen in countrywide TV stations, cinemas and Social Media.
A dad listen to his daughter and opened an account „for a penny”. Along with him tens of thousands of people did the same. Bank has surpassed the sales plans for over a dozen percent. 



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