Provence is a region full of sun, rich in natural minerals and scents. It has been known for hundreds of years from production of marseillais’ soap. How to make the consumer get to know such a story?
Provence is a region full of sun, rich in natural minerals and scents. It has been known for hundreds of years from production of marseillais’ soap. How to make the consumer get to know such a story?
To fully embrace the atmosphere of Provence it has to be felt with all the senses. Therefore we decided to use a wide spectrum of sensual experiences that gradually introduce the receivers to the brand’s world.
As a part of a few activities we were inviting consumers to the brand’s world.
One of the activities was a contest where winners discovered the region with all their senses. During the workshops they had the chance to get familiar with smells, scents, textures, tastes and colours of Provence. All of that while learning how to cook… the Provencal way.
The next step was creating the proper setting for brand in points of sales.
Dedicated POS materials were present in boutiques during the launch day: islands, expositors, stands and posters.
Le Petit Marseillais brand has quickly established their position on the market – both in consumers’ and opinion leaders’ awareness.