portfolio
LE PETIT MARSEILLAIS
LE PETIT MARSEILLAIS
Discover the nature
 of
Provence
Introducing Le Petit Marseillais’ products to the Polish market was a great challenge. How to tell a story of picturesque Provence in a way that let consumers not only understand but also feel with all their senses the world that created the brand.
Customer
LE PETIT MARSEILLAIS
Scope
strategy | creation | video production | PR service | media purchase | web design | social media content
When
2013

BRIEF/THE CHALLENGE

Provence is a region full of sun, rich in natural minerals and scents. It has been known for hundreds of years from production of marseillais’ soap. How to make the consumer get to know such a story? 

IDEA

To fully embrace the atmosphere of Provence it has to be felt with all the senses. Therefore we decided to use a wide spectrum of sensual experiences that gradually introduce the receivers to the brand’s world. 

REALIZACJA/DZIAŁANIE

As a part of a few activities we were inviting consumers to the brand’s world.

One of the activities was a contest where winners discovered the region with all their senses. During the workshops they had the chance to get familiar with smells, scents, textures, tastes and colours of Provence. All of that while learning how to cook… the Provencal way. 

EXECUTION/ACTIVITY

The next step was creating the proper setting for brand in points of sales.

Dedicated POS materials were present in boutiques during the launch day: islands, expositors, stands and posters. 

RESULTS/THE EFFECTS

Le Petit Marseillais brand has quickly established their position on the market – both in consumers’ and opinion leaders’ awareness. 



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