The subtle curves, beautiful inside and sport-ish personality. How to present a car combining those qualities and at the same time break the stereotypes?
The subtle curves, beautiful inside and sport-ish personality. How to present a car combining those qualities and at the same time break the stereotypes?
We took a salesman for an unique test drive.
His patience was tested as we prepared a few surprises for him. For the girl who was looking for a car we’ve chosen Gosia Rdest – half-time rally driver. Camera was capturing the look on his face as he was realising whom he was dealing with: the shock and surprise was growing on his face.
Further testers gave him pretty much the same feelings, fighting for the title of king of selfie taken by a photoradar or trying to break the record for fastest start on lights. The sportish personality of new Cupra – proven and checked!
The video clips has reached far wider than other standard materials from other test drives.