portfolio
SEAT
SEAT
Is it right
for a girl?
A car for a girl. A good dealer already knows what this could mean.
Customer
SEAT
Scope
idea | video production
When
2014

BRIEF/THE CHALLENGE

The subtle curves, beautiful inside and sport-ish personality. How to present a car combining those qualities and at the same time break the stereotypes? 

EXECUTION/ACTIVITY

We took a salesman for an unique test drive.

His patience was tested as we prepared a few surprises for him. For the girl who was looking for a car we’ve chosen Gosia Rdest – half-time rally driver. Camera was capturing the look on his face as he was realising whom he was dealing with: the shock and surprise was growing on his face.
Further testers gave him pretty much the same feelings, fighting for the title of king of selfie taken by a photoradar or trying to break the record for fastest start on lights. The sportish personality of new Cupra – proven and checked! 

RESULTS/EFFECTS

The video clips has reached far wider than other standard materials from other test drives. 



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