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BZ WBK
BZ WBK
Kartoswajanie

Kartoswajanie is a wordplay made of credit cards and accustoming (someone with something). Freely translated: Cardaccustoming.
Customer
BZ WBK
Scope
digital marketing | content marketing | video production and creation | web design
When
2017

BRIEF/THE CHALLENGE

Poles eagerly dig through the Internet after information about financial products. However there is no place where they could just read all they want to know about using credit cards. 

IDEA

To accustom difficult bank terms such as interest-free period or billing cycle, we used imaging metaphors. This way the very first educational campaign about finances was created. Its main theme was… sweets and a saying „you can’t eat a cake and have it too”. 

EXECUTION/ACTIVITY

The main point of educational activities was Cardaccustoming website.

We filled the site with practical and simple information and engaging video content. 



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