portfolio
HOCHLAND
HOCHLAND
Hochland for BBQ!
BBQ is one of the favourite things to do in free time in Poland. It doesn't skip the companies attention that are still expanding SCOPE of products for such events as BBQ. Hochland decided to step in and take its place by the table.
Customer
HOCHLAND
Scope
strategy | creation | social media content | influencer marketing | point of sale marketing | contest service
When
2018

BRIEF/THE CHALLENGE

BBQ to this point was an occassion overtaken by meat and sausage producers. What has to be done to promote grill-oriented cheese well in this context? 

IDEA

To promote new range of products we’ve decided to use the power of recommendation. Due to integrated campaign cheese became a king on hundreds of BBQ-set tables. 

COOPERATION WITH BLOGGERS

To build the reach of the campaign we invited known influencers for the promotion purpose.

Monika Mrozowska and Beata Śniechowska presented their recipes for grilled snacks and dishes made with Hochland’s products. The whole action took place under hashtag #hochlandnagrilla (#HochlandOnBBQ). The influencers also encouraged viewers to take part in photography contest. 

SOCIAL MEDIA

For 10 weeks the BBQ lovers was sending us their pictures for the contest.

The challenge was quite simple – to take a photo of grilling with Hochland cheese and share it on Instagram under the right hashtag. Every week best picture was chosen and the person who took it won the grill equipment for professionals or practical pinny. 

COMPETITION ENTRIES

RESULTS/EFFECTS

The campaign successfully promoted in Social Media the brand’s offer for BBQ and has attracted new, engaged fans on its profiles. 

1 mln
TOTAL RANGE
PUBLICATIONS


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