portfolio
HOCHLAND
HOCHLAND
Cheese Master
creating
the cheese experts
Complex, 5-years long support program for sales that covers a whole scope of actions aimed at Hochland’s sales reps.
Customer
HOCHLAND
Scope
strategy | creation | event | video production
When
2013 — today

BRIEF/THE CHALLENGE

How to come up with an idea so wide that it could cover educational and motivational activities but also can be translated into B2B communication?

IDEA/POMYSŁ

We created a communication platform named „Cheese Master” that puts together the aspirations of sales force and the Hochland brand itself — strive to be an expert in cheese category. 

EXECUTION/ACTIVITY

An inherent part of activation is creating educational materials for sales force.

We equip the Hochland’s sales department in practical knowledge about the company, its history, range of products or ingredients origin, all of it put together in attractive, easy-to-learn way. We create auction catalog, video materials and presentations for key clients.  

CHEESE MASTER EVENT 2017

We also came up with an concept of motivational activities.

The best representatives are honoured with precious prizes, and an annual event plays the role of a sales force activities summary. 

RESULTS/THE EFFECTS

We have been developing the program with Hochland cooperation for five years, gradually expanding its scope and increasing the engagement. 

5 years
cooperation


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