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SEAT
SEAT
A car for a family
A car for a family must be tested and trusted. 
Let’s give a family opportunity to trust that car and test it even before they go in.
Customer
SEAT
Scope
conception | video production
When
2013

BRIEF/THE CHALLENGE

Buying a car is always a matter of trust for family. Therefore the parents always are more eager to buy tested and trusted cars. How to put them through the test and process of building trust?
By showing the car’s advantages in a transparent way. 

EXECUTION/ACTIVITIES

Who believes in quality of self-made product, have nothing to hide in front of a customer.

In a na interactive video we let the viewer look into the Seat Alhambra and make him/her feel like the owner. We discover secrets of the car and its functionalities in a way controlled by the viewer.



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