360° - therefore a circle.
You look at it and notice - it is closed, sealed, done. It circles around. Then… what does it mean to be a 360° agency? That you always come back to the same point? That you are just one-dimensional? For us 360° is just an empty cliche. For years we have been going forward, sideways, up and everywhere.
We are not circling around, you can’t draw us with a compass, our own tail is not tasty. 
Creativity and uniqueness have more than just one dimension, and that’s what we are always looking for - dimensions. Chromatique - multidimensional communication. And the name was made up by a French guy… so enchanté!